Whether your business is online or on the High Street, we can provide tailored cover, ensuring you are protected against a wide range of risks, covering your stock, premises, staff, customers and business, as appropriate.

We’ve been arranging insurance for a wide range of retail businesses for many years and understand that the needs of no two retail clients are alike. Clients range from hairdressers and beauticians to cafes and clothes shops, all facing their own range of risks.

With access to a panel of leading insurers and specialist underwriters, we’re able to source the level of insurance that’s right for you, providing a solution that’s tailored to your specific needs, giving you just the protection you need.

We’ll not only ensure your premises and stock are protected, but also the welfare of every customer or visitor, along with your employees, contractors, casual or temporary staff, and we’ll ensure your business is protected against claims of professional negligence.

Talk to us about your retail business and let’s make sure you’re adequately insured, so you can concentrate on running your business, safe in the knowledge you’re well protected and in the best possible hands.

Need advice? Get in touch.

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    Business contents insurance is a type of business insurance that can protect the possessions and equipment in your work premises. It’s also known as commercial contents or business assets insurance.


    Any business which holds a high amount of stock, whether that’s to wholesalers or directly to consumers, should consider stock insurance. A policy can cover the cost price of your stock, typically including raw materials, work in progress, finished goods and office supplies.

    Business Interruption

    This form of insurance is designed and intended to mitigate losses to a company’s trading position, allowing you to get back on track as quickly as possible.

    Click here for more information.

    Public and Products Liability

    This class of insurance is designed to protect a business in the event that an allegation of responsibility for personal injury or property damage is brought against the business from a third party.

    Click here for more information.


    Cyber criminals are after data, looking to cause system interruption and obtain money.

    No matter how robust your protections are, antivirus can only combat known issues (antivirus companies have been hacked!) and cyber-criminals value all data, yours included. Their method of attack can take many forms.

    Click here for more information about Cyber Insurance

    Goods in Transit

    Goods in transit and marine cargo insurance protects movement of your goods from the point of origin to the final destination, or inland from one place to another, against theft, loss or damage.

    Click here for more information.


    About W B Baxter

    Claims support

    Chartered Status

    We have been awarded the prestigious title of Chartered Insurance Brokers by the Chartered Insurance Institute (CII).

    Insurance Network

    Membership to WTW Networks enables us to offer a compelling proposition for the benefit of our clients.

    Company History

    Maintaining our reputation since 1911, we pride ourselves on delivering professionalism, transparency and integrity.

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    W B Baxter Ltd,
    263 Cranbrook Road,
    Ilford, Essex,
    IG1 4TG

    Copyright @ 2023 W B Baxter Ltd.
    W B Baxter Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Company Registration Number: 277519 | FCA Registration Number: 146480. If you have a complaint or dispute with us and are unable to resolve this to your satisfaction, we are obliged to offer you the Financial Ombudsman Service to help resolve this, please see the following link for further details: