W B Baxter has built a strong reputation for delivering professional, client-focused insurance advice, based on integrity, trust and long-standing relationships.

Today, W B Baxter continues to operate as a trading style of Adler Fairways, combining over a century of heritage with the strength, scale and expertise of a leading UK independent Chartered Insurance Broker. This ensures clients benefit from both the personal service W B Baxter is known for, and the wider capabilities of the Adler Fairways group.

Client relationships remain at the heart of everything we do. Many of our clients have worked with us for generations, reflecting the trust placed in our advice and the consistency of our service. We take the time to understand each client’s individual needs, providing clear, tailored insurance solutions that evolve over time.

Being part of Adler Fairways allows us to enhance this approach, further strengthening our insurer relationships, broadening our technical expertise and continuing to invest in the quality of service we provide, while maintaining the continuity of the team our clients know and trust.

We believe insurance should be a true partnership between client, broker and insurer. By working closely with our insurer partners, we are able to deliver comprehensive, competitive solutions that offer real value and confidence to our clients.

Our commitment to professionalism is reflected in our people. Our broking team is aligned to the standards of the Chartered Insurance Institute, with a strong focus on qualifications and ongoing professional development, ensuring we continue to provide knowledgeable, high-quality advice.

Our Values

At W B Baxter, we are committed to delivering the right insurance solutions for our clients by living a clear set of values that guide how we work and behave every day.

Customer-focus
We build strong, trusted relationships with our clients, delivering responsive, accurate and high-quality service at every stage.

Integrity
We act with honesty and professionalism, always putting our clients’ best interests at the heart of what we do.

Ambition
We continually strive to improve, embracing new opportunities and maintaining the high standards our clients expect.

Community
We value our people, partners and local communities, working collaboratively to make a positive and lasting contribution.