Private Clients Insurance

Personal Insurance

Tailored cover to meet your personal needs, ensuring you are well protected.

Find out more
High Net Worth Insurance

A bespoke service to meet your individual requirements, with all covers in one policy.

Find out more

We provide our private clients with exceptional service, based on the highest standards of professionalism, expertise and reliability, ensuring you have the level of cover required for your needs. 

We provide a friendly, efficient, speedy service that draws on our many years of experience to provide the most appropriate insurance solution for your individual circumstances.

For our regular clients, we offer home, contents, travel and motor insurance, sourcing a panel of leading insurers to find the most appropriate level of cover, ensuring you are protected by a proven insurer.

For our high net worth clients, with high value assets, we have access to niche providers and specialist underwriters, ensuring we source the optimum solution for your specific needs, with enhanced wording, if required.

To find out more, please select either Personal Insurance or High Net Worth Insurance to see the options available.

A dedication to delivering the best service.

People we've helped:

Nigel Jones, DCUK (FM)

For over 15 years, W B Baxter have provided unparalleled professional advice and service for all our insurance requirements. Having a broker that can deal with all Corporate, Private Medical, Financial Services and our own Private Client insurance requirements has been invaluable. I would not hesitate in recommending Baxters to any of my friends and business associates.

D Davies, Kent

I have been a private client of W B Baxter for many years. They provide an excellent personal service. It is fantastic to be able to deal with the same person year in year out unlike dealing with a call centre.

I would not hesitate in recommending W B Baxter to friends and family.

Meabh Quoirin, Managing Director, Foresight Factory International Ltd

Foresight Factory International Ltd has worked with W B Baxter for a number of years now and we’ve always received a thorough, expert and professional service from them.

David Hudson, CEO, Guildhouse Group

While their premia are competitive the most important aspect is their professionalism and personal attention: things get sorted when they need to be.

Robert Moss, Managing Director, Moss Electrical

We have been using W B Baxter for over 40 years. Their service levels are exceptional, particularly in resolving outstanding claims issues.

Stephen & Susan, Ashbourne

We’ve been clients for 8 years and always been impressed. In Feb 2017, our garden tree fell onto our home causing significant damage. W B Baxter were there throughout the recovery and repair. Excellent service.

Chartered Status

We have been awarded the prestigious title of Chartered Insurance Brokers by the Chartered Insurance Institute (CII).

Social Responsibility

Whilst the core principles of Insurance remain largely unaltered, the way we conduct business has changed immensely.

Company History

Maintaining our reputation since 1911, we pride ourselves on delivering professionalism, transparency and integrity.

Want to talk about Private Clients Insurance?

W B Baxter Ltd,
263 Cranbrook Road,
Ilford, Essex,

Copyright @ 2023 W B Baxter Ltd.
W B Baxter Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Company Registration Number: 277519 | FCA Registration Number: 146480. If you have a complaint or dispute with us and are unable to resolve this to your satisfaction, we are obliged to offer you the Financial Ombudsman Service to help resolve this, please see the following link for further details: