Chartered Insurance Brokers
& Independent Financial Advisers.
Established 1911.

Insurance Services

We get to know your business and arrange tailored insurance cover, based on your needs.

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Financial Services

We provide impartial, independent, professional advice on a wide range of products.

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In a service industry the endorsement of our clients is paramount to us.

People we've helped:

Nigel Jones, DCUK (FM)

For over 15 years, W B Baxter have provided unparalleled professional advice and service for all our insurance requirements. Having a broker that can deal with all Corporate, Private Medical, Financial Services and our own Private Client insurance requirements has been invaluable. I would not hesitate in recommending Baxters to any of my friends and business associates.

D Davies, Kent

I have been a private client of W B Baxter for many years. They provide an excellent personal service. It is fantastic to be able to deal with the same person year in year out unlike dealing with a call centre.

I would not hesitate in recommending W B Baxter to friends and family.

Meabh Quoirin, Managing Director, Foresight Factory International Ltd

Foresight Factory International Ltd has worked with W B Baxter for a number of years now and we’ve always received a thorough, expert and professional service from them.

David Hudson, CEO, Guildhouse Group

While their premia are competitive the most important aspect is their professionalism and personal attention: things get sorted when they need to be.

Robert Moss, Managing Director, Moss Electrical

We have been using W B Baxter for over 40 years. Their service levels are exceptional, particularly in resolving outstanding claims issues.

Stephen & Susan, Ashbourne

We’ve been clients for 8 years and always been impressed. In Feb 2017, our garden tree fell onto our home causing significant damage. W B Baxter were there throughout the recovery and repair. Excellent service.

W B Baxter are Chartered Insurance Brokers, offering advice on Personal and Commercial insurance, and Independent Financial Advisers.

Located in Ilford, near to the City of London, we are a privately owned, traditional business of Insurance Brokers, Risk Management Specialists and Independent Financial Advisers, that have been in business for over 100 years.

Serving both business and private clients, we provide a full range of services, offering the highest levels of professionalism and expertise in corporate risk solutions, personal insurance and individually tailored financial products.

We are proud to have been awarded the prestigious title of Chartered Insurance Brokers, in 2014. This is the industry’s gold standard recognising our commitment to staff development and professionalism, demonstrating our commitment to our customers.

Covernotes Summer 2024

Investment Magazine Summer 2024

Chartered Status

We have been awarded the prestigious title of Chartered Insurance Brokers by the Chartered Insurance Institute (CII).

Insurance Network

Membership to WTW Networks enables us to offer a compelling proposition for the benefit of our clients.

Loyal Customers

Year on year, 93% of our clients renew their services with us, testament to the strong relationships that we create.

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W B Baxter Ltd,
263 Cranbrook Road,
Ilford, Essex,

Copyright @ 2023 W B Baxter Ltd.
W B Baxter Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Company Registration Number: 277519 | FCA Registration Number: 146480. If you have a complaint or dispute with us and are unable to resolve this to your satisfaction, we are obliged to offer you the Financial Ombudsman Service to help resolve this, please see the following link for further details: