Founded by William Baxter in 1911, W B Baxter focus on both general insurance and financial services.

Today, we maintain a reputation that was established over 100 years ago. We pride ourselves on delivering the highest levels of professionalism transparency and integrity. These core values have helped differentiate us from other brokers.

At W B Baxter we understand that client relationships remain paramount to our business. As a consequence we offer efficient solutions that are completely tailored to our clients requirements. Our lasting professional relationships consist of clients dating back three, even four generations, making us proud of our heritage and the longevity of our business. Indeed William Baxter’s grandson, Howard Lee, is the current Managing Director of W B Baxter.

We firmly believe that insurance for our clients should form a three way partnership with insurers, ourselves and at the centre of this, you, our client. We strive to build and maintain excellent trading relationships with our insurer partners, which enables us to combine comprehensive insurance solutions with competitive prices – ultimately providing our clients with the best solution.

All of our broking staff are members of the Chartered Insurance Institute and over 70% have secured professional qualifications through examination. All remaining customer facing General Insurance staff are studying towards qualifications and all employees undertake a programme of Continued Professional Development, to ensure we provide the levels of professional advice that our clients have come to expect from us.

Core Values

At W B Baxter, we are devoted to providing the best insurance solution for our clients, ensuring customer satisfaction in every instance.

We will always work with the best interests of our customers as our principle objective and strive to achieve the highest possible customer service standards. Treating our customers fairly is at the heart of our process.

Our aim is to be the preferred, long standing Insurance Broker and Financial Adviser partner for our existing and new customers and a trusted and respected partner to our insurers and suppliers.

Our Experience

Being established and trading in the insurance world for more than 100 years, has provided W B Baxter and our employees with a wealth of experience to draw upon when discussing and arranging insurance solutions for our customers.

Collectively, our 3 directors have over 110 years of experience in the insurance industry, of which more than 90 years have been at W B Baxter. Additionally, our current team boast a wealth of experience in the industry again with over 100 years between them here at W B Baxter.

We have an extensive understanding of our company and a wealth of industry knowledge, making us confident that we can always provide advice that you require in relation to your insurance requirements.