About Us

Baxters was founded by William Baxter in 1911, originally trading as a broker and estate agents. Now, our focus is on both general insurance and financial services.

Today, we maintain a reputation that was established over 100 years ago. We pride ourselves on delivering the highest levels of professionalism transparency and integrity. These core values have helped differentiate us from other brokers.

At Baxters we understand that client relationships remain paramount to our business. As a consequence we offer efficient solutions that are completely tailored to our clients requirements. Our lasting professional relationships consist of clients dating back three, even four generations, making us proud of our heritage and the longevity of our business. Indeed William Baxter’s grandson, Howard Lee, is the current Managing Director of Baxters.

We firmly believe that insurance programmes for our clients should form a three way partnership with insurers, ourselves and at the centre of this, you, our client. Therefore, we also strive to build and maintain excellent trading relationships with our insurer partners. This enables us to combine comprehensive insurance solutions with competitive prices, ensuring we provide our clients with the best solutions.

All of our broking staff are members of the Chartered Insurance Institute and over 60% have secured professional qualifications through examination. All remaining customer facing General Insurance staff are studying towards qualifications and all employees undertake a programme of Continued Professional Development, to ensure we provide the levels of professional advice that our clients have come to expect from us.

Providing a full range of services, we can cater for a wide and varied client base. This includes corporate risk solutions, including specialisms in the hotel sector, unique Pop Up Shops insurance and the Ice Cream and associated trades industry, in addition to bespoke personal insurances for individuals including arranging insurance solutions for mid and high net worth individuals and individually tailored financial products.

We are authorised and regulated by the Financial Conduct Authority, our register number being 146480. Details can be checked on the FCA website, www.fca.org.uk or by telephone 0800 111 6768. Baxters are registered in England, Number 277519.